Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and falling park attendance. In May, the company introduced discounted three-day ticket packages for $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom, while tickets to Magic Kingdom remain sold separately. These lower prices, valid until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is cutting the cost of its budget hotel options, with rates at Disney’s All-Star Movies, Music, and Sports Resort starting around $100 per night, depending on booking dates. This represents discounts of up to 27% on usual rates.
To further appeal to visitors, Disney has launched new dining packages this summer that offer discounts of 20% to 30% on meal costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks around the parks. There has also been an increase in quick meal options, lower-priced kid’s food, and more flexible dining policies.
Experts believe that rising food costs within the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have dropped from 90% to 60% since Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants. While Testa commended Disney’s efforts to cut costs, he expressed skepticism about whether these measures indicate a genuine commitment to affordability or improving guest experiences, suggesting that the company has historically prioritized revenue over customer ratings.