Walt Disney World has recently been implementing discounted admission and hotel rates in response to rising customer dissatisfaction and decreasing park attendance.
Starting in May, Disney rolled out a promotion offering three-day ticket packages for guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day, although tickets to Magic Kingdom must still be purchased separately. This represents a significant reduction from the previous record-high daily Park Hopper pass price of $254. The discounted ticket prices will be available until September 24.
Furthermore, Disney is working to lower overall trip costs by reducing rates for its budget-friendly hotel accommodations. Prices for a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on booking dates, marking discounts of up to 27% according to a Bloomberg analysis.
Additionally, Disney parks have introduced new dining packages this summer that can cut meal costs by 20% to 30%. The dining plan allows families to purchase all-day meal passes for $30 per child and $95 per adult, redeemable at various locations within the parks. There have also been more quick meal options and child-friendly menus, along with revised dining policies.
Experts note that escalating food prices within the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, reported a drop in satisfaction ratings from 90% to 60% as Disney transitioned from à la carte dining to fixed-price meals at many favored restaurants. While he commended Disney’s efforts to reduce costs, he warned that these changes may not accurately indicate a genuine commitment to affordability or enhancing guest satisfaction.