Walt Disney World has been implementing discounts on admission and hotel stays amid growing customer dissatisfaction and decreasing park attendance.
In May, the company introduced discounted three-day ticket packages that allow visitors to enjoy Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom remain sold separately. This reduction comes as a significant drop from the previous high of $254 for a daily Park Hopper pass. These lower prices will be available until September 24.
Additionally, Disney is working to lower the overall cost of a trip to its Florida resort by offering discounts on its most affordable hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, depending on the booking date, representing discounts of up to 27% on regular rates, according to a Bloomberg analysis.
This summer, the parks have also launched new dining packages that offer reductions of 20% to 30% on meal costs. Families can purchase all-day meal passes priced at $30 for children and $95 for adults, redeemable for various meals and snacks throughout the parks. Furthermore, Disney World is reportedly introducing more quick meal options, lower-priced food for children, and more flexible restaurant policies.
Experts attribute the declining customer satisfaction to the rising costs of dining within the parks. Len Testa, president of TouringPlans.com, noted that customer satisfaction plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that these changes might not signify a genuine commitment to affordability or improved guest satisfaction. He remarked that Disney historically prioritizes revenue over maintaining higher customer satisfaction ratings.