Walt Disney World has recently begun to offer discounts on admission prices and hotel stays in response to growing customer dissatisfaction and a decline in park attendance. Over the past few months, the resort has implemented these price reductions quietly.
In May, Disney introduced a promotion for three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day. However, tickets for Magic Kingdom must still be purchased separately. These discounted ticket prices will be available through September 24, marking a significant decrease from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to reduce overall trip costs by lowering prices for its budget hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort can now start at $100, depending on booking dates, which is a reduction of up to 27% from regular rates according to Bloomberg analysis.
This summer, new dining packages have also been introduced to help families save on meals while visiting the parks. These packages offer all-day meal plans at $30 per child and $95 per adult, allowing guests to redeem meals and snacks throughout the park. Disney is reportedly increasing quick meal options and providing more affordable food choices for children, along with more flexible dining policies.
Industry experts have pointed to rising food costs inside the parks as a contributing factor to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have plummeted from 90% to 60% during Disney’s transition from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s recent cost-cutting efforts, he warned that these changes might not necessarily indicate a genuine commitment to making the experience more affordable or enjoyable for guests, highlighting that Disney has historically prioritized revenue over customer satisfaction.