Walt Disney World has been quietly reducing admission and hotel prices as customer dissatisfaction and park attendance decline. In May, the resort introduced discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, excluding separate purchases for Magic Kingdom. This marked a significant drop from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, to encourage visits to the Florida resort, Disney has been lowering prices for its budget hotel options. Nights at Disney’s All-Star Movies, Music, and Sports Resort are now available for as low as $100 depending on booking dates, which represents discounts of up to 27% compared to standard rates.
The parks are also implementing new dining packages this summer, offering meal passes with discounts of 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. Improved options for quick meals and lower-priced food for children have also been introduced alongside more flexible dining policies.
Experts attribute the decline in customer satisfaction partly to the increased cost of dining within the parks. Len Testa, president of TouringPlans.com, noted that satisfaction ratings plummeted from 90% to 60% as Disney shifted from a la carte to fixed-price meals at popular restaurants. Although he acknowledged the effectiveness of Disney’s cost-cutting measures, he expressed concern that these actions might not indicate a genuine commitment to affordability or improving guest experience.