Walt Disney World has been reducing admission and hotel prices in response to growing customer dissatisfaction and falling park attendance. Over the past few months, the company initiated discounted three-day ticket packages allowing visits to Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day, although tickets for Magic Kingdom are sold separately. This promotion will continue until September 24 and marks a significant reduction from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney has lowered the rates for its budget hotel options. For instance, booking a night at Disney’s All-Star Movies, Music, and Sports Resort could cost as little as $100, reflecting discounts of up to 27% from standard rates, as reported by Bloomberg.
The parks also launched new dining packages this summer, offering meal plans that cut food costs by 20% to 30%. Families can now purchase all-day meal passes for $30 per child and $95 per adult, which can be used for a selection of meals and snacks throughout the parks. Moreover, Disney is reportedly increasing quick meal options and providing cheaper meals for children while implementing more flexible restaurant policies.
Experts attribute the decline in customer satisfaction partly to rising in-park food prices. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have dropped from 90% to 60% as Disney shifted from offering a la carte dining to fixed-price meals at several popular restaurants. While Testa acknowledged Disney’s efforts to cut costs, he warned that these measures might not genuinely indicate a commitment to enhancing affordability or guest satisfaction, suggesting that the company has historically been willing to trade positive customer feedback for revenue.