Walt Disney World is responding to growing customer dissatisfaction and a decline in park attendance by offering discounted admission prices and hotel stays over recent months.
In May, Disney introduced discounted three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day, although tickets to Magic Kingdom are sold separately. These lower rates will be available until September 24 and are a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall expense of visiting the Florida resort by offering reduced rates for its least expensive hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort could start at $100, depending on booking timing, representing discounts of up to 27% off regular prices.
The parks have also rolled out new dining packages this summer, cutting food costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks throughout the parks. Furthermore, Disney World is providing more quick meal options, affordable children’s food, and flexible dining policies.
Experts attribute rising food costs within the parks as a contributing factor to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed pricing at many popular restaurants. While he commended Disney’s cost-reduction efforts, he expressed concern that these moves may not signal a genuine dedication to affordability or guest satisfaction, as Disney has historically balanced revenue generation with customer ratings.