Walt Disney World has been quietly reducing admission and hotel prices in response to increasing customer dissatisfaction and falling park attendance over recent months. Since May, the company has been offering discounted three-day ticket packages for $89 per day, allowing visitors to access Hollywood Studios, EPCOT, and Animal Kingdom, while separate tickets are still required for Magic Kingdom.
These discounted ticket prices, available until September 24, mark a significant reduction from the previous high of $254 for a daily Park Hopper pass. In addition, Disney aims to make trips to its Florida resort more affordable by lowering rates for its most economical hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on the booking date, reflecting discounts of up to 27% off standard rates.
This summer, Disney has also introduced new dining packages that cut meal costs by 20% to 30%. These all-day meal passes cost $30 for children and $95 for adults and can be used for various meals and snacks throughout the parks. The company is reportedly offering more quick-service meals, reduced prices for children’s food, and increased flexibility in restaurant policies.
Industry experts highlight the rising food costs within the parks as a key factor contributing to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meal arrangements at many of its popular restaurants. While Testa acknowledged Disney’s cost-cutting initiatives, he warned that this may not represent a genuine commitment to affordability or guest satisfaction, suggesting that Disney has often prioritized revenue over positive guest experiences.