Walt Disney World has been reducing admission and hotel prices in response to growing customer dissatisfaction and falling park attendance.
Starting in May, Disney offered discounted three-day ticket packages allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while Magic Kingdom tickets are still sold separately. These new prices will be available until September 24, significantly lower than the peak price of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is also lowering the cost of its budget hotel options, with nights at Disney’s All-Star Movies, Music, and Sports Resort starting at around $100 depending on the booking date. This reflects discounts of up to 27% compared to standard rates.
The parks have also rolled out new dining packages this summer that cut dining costs by 20% to 30%. The plan enables families to purchase all-day meal passes for $30 per child and $95 per adult, which can be used for meals and snacks around the parks. Additionally, Disney is introducing more quick meal options and lowering food prices for children, along with more flexible restaurant policies.
Experts attribute the rise in dining costs as a factor contributing to decreased customer satisfaction levels. Len Testa, president of TouringPlans.com, indicated that satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed price meals in many popular restaurants.
While Testa has commended Disney’s recent cost-saving measures, he warns that these adjustments may not genuinely reflect a commitment to affordability or improving guest satisfaction. According to him, Disney has historically prioritized revenue over maintaining positive customer feedback.