Walt Disney World has been reducing admission and hotel prices amid growing customer dissatisfaction and a drop in park attendance.
Since May, the company has been offering discounted three-day ticket packages that allow visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets to the Magic Kingdom must be purchased separately. This pricing marks a significant reduction from the previous high of $254 for a daily Park Hopper pass. These lower ticket prices will be available until September 24.
In addition, Disney is working to lower overall trip costs by offering discounts on its budget hotel accommodations. For example, a night at Disney’s All-Star Movies, Music, and Sports Resort could be priced as low as $100, based on booking dates. This discount could reach up to 27% off regular rates, according to Bloomberg’s analysis.
The parks have also launched new dining packages this summer that reduce meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, which cover various meals and snacks throughout the parks. Additionally, Disney World is providing more quick meal options, affordable children’s food, and flexible restaurant policies.
Experts believe that rising food costs inside the parks have contributed to the decrease in customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings have dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that these measures may not genuinely indicate a commitment to guest affordability or satisfaction, stating, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”