Walt Disney World has been implementing price reductions for admission and hotel stays in response to rising customer dissatisfaction and a drop in park attendance.
Beginning in May, Disney offered discounted three-day ticket packages allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom remain sold separately. These reduced prices, available until September 24, significantly lower the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower overall trip costs by slashing rates for its budget accommodations. Nights at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, reflecting discounts of up to 27% on standard prices, according to an analysis by Bloomberg.
This summer, the parks introduced new dining packages that reduce meal costs by 20% to 30%. Families can purchase all-day meal passes at $30 per child and $95 per adult, which can be used for various meals and snacks in the parks. There is also a focus on offering more quick meal options, affordable children’s food, and more adaptable dining policies.
Experts attribute some of the decreased customer satisfaction to the increasing cost of dining within the parks. Len Testa, president of TouringPlans.com, noted a decline in satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commends Disney’s efforts to cut costs, he warns that these changes may not genuinely indicate a commitment to affordability or improving guest satisfaction. He noted that Disney has historically balanced positive experiences with revenue goals.