Walt Disney World has been quietly reducing admission and hotel costs in response to rising customer dissatisfaction and falling park attendance. Over the past few months, the resort has implemented a series of discounts aimed at making trips more affordable.
Starting in May, Disney introduced discounted three-day ticket packages allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although Magic Kingdom tickets are still sold separately. These lower prices, available until September 24, mark a significant decrease from the peak price of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is also slashing prices on its budget hotel accommodations. Guests can book a night at Disney’s All-Star Movies, Music, and Sports Resort for as low as $100, offering discounts of up to 27% compared to regular rates.
This summer, Disney has also rolled out new dining packages that lower meal costs by 20% to 30%. The dining plan enables families to purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Increased quick meal options, lower-priced food for children, and more flexible restaurant policies have also been introduced.
Experts attribute part of the dissatisfaction to increasing food costs within the parks. Len Testa, president of TouringPlans.com, highlighted a decline in customer satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to fixed price meals at popular restaurants.
While praising Disney’s recent cost-cutting measures, Testa warned that these actions may not represent a genuine commitment to guest affordability or satisfaction, suggesting that the company has historically prioritized revenue over customer experience.