Walt Disney World has been progressively reducing admission and hotel prices in response to growing customer dissatisfaction and a decline in park attendance over recent months.
Since May, Disney has introduced discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, admission to Magic Kingdom remains a separate purchase. These lower prices, available until September 24, contrast sharply with the previous high of $254 for a daily Park Hopper pass.
In addition to ticket discounts, the company is also working to lower the overall cost of trips to the Florida resort by cutting prices on its budget hotel accommodations. Rooms at Disney’s All-Star Movies, Music, and Sports Resort could be available for as little as $100, depending on the booking date, offering discounts of up to 27% compared to usual rates.
This summer, Disney has also launched new dining packages that reduce meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Additionally, Disney World is reportedly expanding quick meal options, offering cheaper food for children, and implementing more flexible dining policies.
Industry experts attribute the rising costs of dining within the parks as a key factor contributing to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, noted a significant decline in customer satisfaction ratings, from 90% to 60%, as Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that these changes may not indicate a genuine commitment to affordability or enhancing guest satisfaction, suggesting that Disney has historically been willing to trade off positive feedback for increased revenue.