Walt Disney World has been implementing various discounts on admission prices and hotel stays as it faces increasing customer dissatisfaction and a decline in park attendance. Since May, Disney has been offering three-day ticket packages allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although Magic Kingdom tickets are sold separately.
These lower ticket prices are a significant reduction from the previous peak of $254 for a daily Park Hopper pass and will be available until September 24. Additionally, the company is aiming to make trips to the Florida resort more affordable by lowering the rates for its budget hotel options, with nights at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100, depending on booking dates. This represents a discount of up to 27% from regular rates.
Furthermore, Disney has introduced new dining packages this summer, which aim to cut food costs inside the parks by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. The company is also reportedly offering more quick-service meal options, lower-priced kids’ meals, and flexible restaurant policies.
Experts note that rising food prices inside the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, revealed that satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants. He acknowledged Disney’s cost-cutting measures but warned that these actions might not signify a genuine commitment to affordability or improving guest satisfaction.