Walt Disney World has been implementing discounts on admission prices and hotel accommodations in response to increasing customer dissatisfaction and a decline in park attendance.
Beginning in May, Disney introduced discounted three-day ticket packages allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom must still be purchased separately. These reduced prices, valid until September 24, represent a significant drop from the previous peak price of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is also working to lower the overall cost of trips to its Florida resort by providing discounts on its most affordable hotel stays. Depending on booking dates, a night at Disney’s All-Star Movies, Music, and Sports Resort can be priced as low as $100, resulting in savings of up to 27% compared to regular rates.
This summer, the parks have rolled out new dining packages that reduce meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. There are also more quick meal options and budget-friendly food items for kids, along with more flexible dining policies.
Experts attribute the decline in customer satisfaction, which dropped from 90% to 60%, to factors including rising food costs inside the parks. Len Testa, president of TouringPlans.com, noted that the shift from a la carte dining to fixed price meals at many popular restaurants has impacted guest satisfaction. While he commended Disney’s recent cost-cutting measures, he cautioned that these changes may not indicate a genuine dedication to affordability or improving guest experiences.