Walt Disney World has been implementing price discounts for admission and hotel stays in response to rising customer dissatisfaction and decreasing park attendance.
Since May, Disney has introduced discounted three-day ticket packages, allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom at a rate of $89 per day, while tickets to Magic Kingdom are sold separately. This represents a significant decline from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of visits to the Florida resort by offering discounts on its most affordable hotel accommodations. Guests may find rates as low as $100 per night at Disney’s All-Star Movies, Music, and Sports Resort, reflecting discounts of up to 27% based on standard pricing according to a Bloomberg analysis.
This summer, Disney parks have also launched new dining packages designed to lessen meal costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. Moreover, Disney has reportedly expanded quick meal options, introduced more affordable kids’ food, and adjusted restaurant policies for better flexibility.
Experts attribute the decline in customer satisfaction partly to the rising costs of dining in the parks. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have dropped from 90% to 60% as Disney shifted from a la carte offerings to fixed-priced meals at popular dining spots.
While Testa commended these cost-cutting measures, he warned that such strategies might not indicate a genuine commitment to guest affordability or satisfaction. He remarked that Disney has historically been willing to exchange positive customer ratings for increased revenue.