Walt Disney World has been quietly slashing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance over recent months.
In May, the company began offering discounted three-day ticket packages allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although admission to Magic Kingdom must still be purchased separately.
These lower ticket prices, available until September 24, mark a significant reduction from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to cut the cost of trips to the Florida resort by lowering prices for its most affordable hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort could be available for as low as $100, depending on the booking date. These reductions represent discounts of up to 27% from standard rates, according to Bloomberg.
The parks have also launched new dining packages this summer, offering a 20% to 30% discount on food costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. Furthermore, Disney is reportedly adding more quick meal options, affordable food for children, and more flexible restaurant policies.
Experts highlight the rising expense of dining at Disney as a factor contributing to the decline in customer satisfaction.
Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings plummeted from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that these moves may not signify a genuine commitment to affordability or guest satisfaction. He stated, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”