Walt Disney World has been reducing admission and hotel prices in response to increasing customer dissatisfaction and fewer visitors over recent months.
Since May, Disney has introduced discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although Magic Kingdom tickets must still be bought separately. These discounted prices will be available until September 24 and mark a significant drop from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney has lowered costs for its budget accommodations at Disney’s All-Star Movies, Music, and Sports Resort, where prices can dip to $100 per night based on booking dates. These reductions can reach up to 27% off regular rates, according to a Bloomberg analysis.
This summer, the parks have also launched new dining packages that lower meal prices by 20% to 30%. The meal plan, priced at $30 for children and $95 for adults, allows access to various meals and snacks throughout the parks. Furthermore, Disney has expanded quick meal options, introduced more affordable children’s meals, and modified restaurant policies for increased flexibility.
Experts in the Disney field highlight the climbing cost of dining within the parks as a major contributor to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, shared that satisfaction ratings plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular restaurants.
While Testa appreciates Disney’s strategies to cut costs, he warns that these moves may not indicate a genuine dedication to making the experience more affordable or improving guest contentment. He noted that Disney has historically prioritized revenue over positive customer feedback.