Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance. Over the past few months, the resort has introduced discounted three-day ticket packages, allowing visits to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate purchases required for Magic Kingdom tickets. This represents a significant reduction from the previous high price of $254 for a daily Park Hopper pass.
In addition, Disney is making efforts to lessen the overall cost of visiting the Florida resort by slashing rates on its most affordable hotel options. A stay at Disney’s All-Star Movies, Music, and Sports Resort may be as low as $100 a night, depending on booking dates, which reflects discounts of up to 27% compared to standard rates.
This summer, Disney parks also rolled out new dining packages that cut food costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks in the parks. The company is reportedly enhancing quick meal options, reducing kid’s meal prices, and introducing more flexible restaurant policies.
Experts attribute rising food prices within the parks as a key contributor to diminishing customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings plummeted from 90% to 60% as Disney shifted from paying for meals individually to fixed-price dining at many popular venues. While he acknowledged Disney’s cost-reduction efforts, he also warned that these moves may not genuinely signify a commitment to affordability or guest contentment, suggesting that the company has historically balanced positive customer feedback against revenue goals.