Walt Disney World has been quietly reducing the prices of admission and hotel stays in response to increasing customer dissatisfaction and a drop in park attendance. Over the past few months, the company has started offering discounted three-day ticket packages, allowing visitors to enjoy Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom must be purchased separately.
This price cut marks a significant drop from the previous high of $254 for a daily Park Hopper pass. The current ticket pricing will be available until September 24.
In addition to lowering ticket prices, Disney is also cutting the costs for its budget hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort can now be found for as little as $100, depending on booking dates, reflecting discounts of up to 27% off standard rates.
Moreover, the parks have launched new dining packages this summer that offer meals at reduced prices, with savings of 20% to 30% reported. Families can purchase all-day meal passes for $30 per child and $95 per adult, applicable to various meals and snacks inside the parks. Disney is also reportedly increasing the number of quick meal options, providing more affordable children’s meals, and introducing flexible dining policies.
Experts point to rising food costs within the parks as a key factor behind declining customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s recent cost-cutting efforts, he warned that these moves may not signal a genuine dedication to improving affordability or customer satisfaction, stating that Disney has historically been willing to sacrifice positive feedback for increased revenue.