Walt Disney World has been quietly reducing admission and hotel prices to address growing customer dissatisfaction and a drop in park attendance over recent months.
Since May, Disney has been offering discounted three-day ticket packages for visits to Hollywood Studios, EPCOT, and Animal Kingdom at $89 per day, while tickets for Magic Kingdom remain separate. This represents a significant reduction from a previously recorded $254 cost for a daily Park Hopper pass.
Additionally, Disney is cutting the prices of its low-end hotel accommodations. A stay at Disney’s All-Star Movies, Music, and Sports Resort can drop to as low as $100 per night, depending on the booking date. These discounts can reach up to 27% from regular prices, according to a Bloomberg review.
This summer, the parks have also launched new dining packages, which provide discounts of 20% to 30% on meals. Families can buy all-day meal passes for $30 for children and $95 for adults, which can be used for various meals and snacks throughout the parks. There are also new quick meal options and more affordable children’s meals.
Experts suggest that the rising costs of food within the parks have contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, mentioned that satisfaction ratings have dropped from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at many popular eateries.
While Testa acknowledged Disney’s efforts to cut costs, he warned that these changes may not indicate a genuine commitment to enhancing affordability or guest satisfaction. He noted, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”