Walt Disney World has recently implemented significant discounts on admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance.
Starting in May, Disney introduced discounted three-day ticket packages that allow access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom must be purchased separately. These lower prices are valid until September 24 and represent a notable drop from the peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is also working to lower the overall cost of visiting the Florida resort by reducing rates on its budget hotel options. For example, a night at Disney’s All-Star Movies, Music, and Sports Resort can be found for as little as $100, depending on booking dates. These changes reflect discounts of up to 27% compared to standard rates.
New dining packages have also been rolled out this summer, offering discounts of 20% to 30% on meals within the parks. Families can purchase all-day meal passes for $30 per child and $95 per adult, allowing them to redeem meals and snacks throughout the parks. Furthermore, Disney is reportedly introducing more quick meal options, affordable kids’ food, and flexible dining policies.
Experts attribute part of the decline in customer satisfaction to the rising costs of dining inside the parks. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% as the company transitioned from a la carte dining to fixed-price offerings at popular restaurants.
While Testa appreciates Disney’s cost-cutting measures, he warns that these strategies might not signify a genuine dedication to guest satisfaction or affordability. He pointed out that Disney has historically been willing to trade off a number of positive ratings for revenue gains.