Walt Disney World has been quietly reducing admission and hotel prices amid increasing customer dissatisfaction and a drop in park attendance. Over the past few months, the company has introduced discounts to address these challenges.
In May, Disney started offering three-day ticket packages priced at $89 per day, allowing visitors to access Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom remain separate. This pricing adjustment marks a significant reduction from the previous record high of $254 for a daily Park Hopper pass, and these lower ticket rates are available until September 24.
In addition to ticket discounts, Disney is also aiming to lower overall trip costs by reducing prices at its budget hotels. A night at Disney’s All-Star Movies, Music, and Sports Resort can start as low as $100, depending on the booking date, amounting to discounts of up to 27% based on normal rates.
This summer, the parks have introduced new dining packages that offer price reductions of 20% to 30% on food costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable at select dining locations throughout the parks. Disney World is also expanding quick meal options, offering cheaper kids’ food, and implementing more flexible dining policies.
Experts highlight rising food prices within the parks as a key factor contributing to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings fell from 90% to 60% around the same time Disney shifted from a la carte dining to fixed-price meals at many top restaurants. While Testa commended Disney’s cost-cutting approaches, he warned that these actions might not indicate a genuine commitment to enhancing affordability or guest satisfaction.