Walt Disney World has been quietly reducing admission and hotel prices over recent months amid growing customer dissatisfaction and a drop in park attendance.
Since May, Disney has been offering discounted three-day ticket packages that allow visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate purchases required for Magic Kingdom tickets. These lower rates, in place until September 24, represent a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lessen the overall cost for families visiting the Florida resort by lowering prices at its budget hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can now be as low as $100 if booked appropriately, which marks reductions of up to 27% according to Bloomberg’s analysis.
This summer, new dining packages were also introduced that can reduce meal costs by 20% to 30%. Families can now buy all-day meal passes priced at $30 for children and $95 for adults, which can be used for select meals and snack options within the parks. Disney is reportedly providing more quick meal selections, affordable kid-friendly food, and flexible dining policies.
Industry experts have pointed to rising food prices within the parks as a factor in the declining customer satisfaction ratings. Len Testa, president of TouringPlans.com, noted a drop in satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular locations.
While Testa sees merit in Disney’s cost-cutting measures, he warns that these actions may not signal a genuine commitment to affordability or customer contentment, suggesting that the company has historically been willing to trade positive feedback for revenue.