Walt Disney World has been quietly reducing admission and hotel prices in response to increasing customer dissatisfaction and declining attendance. Over recent months, the resort has started offering discounted three-day ticket packages that allow access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom remain sold separately.
These new ticket prices, which are available until September 24, represent a significant drop from the previous peak price of $254 for a daily Park Hopper pass. Additionally, Disney is working to lower the overall cost of visiting its Florida resort by discounting its lowest-priced hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort could be as low as $100, depending on booking times. This reduction could mean savings of up to 27% compared to standard rates.
In addition to ticket and hotel discounts, the parks have rolled out new dining packages this summer that cut meal costs by 20% to 30%. The dining plan allows families to purchase all-day meal passes for $30 per child and $95 per adult, which can be redeemed at various locations throughout the parks. Disney is also providing more quick meal options and affordable food for children, alongside flexible restaurant policies.
Experts attribute rising food costs within the parks to a decrease in customer satisfaction. Len Testa, president of TouringPlans.com, stated that satisfaction ratings have dropped from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants. While Testa commends Disney’s cost-cutting measures, he warns that these changes may not indicate a genuine commitment to affordability or enhancing guest satisfaction.