Walt Disney World has been quietly reducing admission and hotel prices over the past few months in response to growing customer dissatisfaction and lower park attendance.
In May, Disney introduced discounted three-day ticket packages that allow access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with separate purchases still required for Magic Kingdom tickets. These lower prices are a significant drop from the previous high of $254 for a daily Park Hopper pass and will remain in effect until September 24.
Additionally, Disney is working to lessen overall trip expenses by reducing prices on its budget hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort can cost as little as $100 per night, depending on booking dates, marking a discount of up to 27% compared to regular rates, based on a Bloomberg analysis.
New dining packages introduced this summer also aim to cut costs for visitors, offering all-day meal passes for $30 for children and $95 for adults, redeemable for meals and snacks at various locations within the parks. Reports indicate that Disney is providing more quick meal alternatives, cheaper kids’ food, and more flexible restaurant policies.
Experts note that rising food costs in the parks have contributed to declining satisfaction rates. Len Testa, president of TouringPlans.com, mentioned that customer satisfaction dropped from 90% to 60% as Disney shifted from a la carte dining options to fixed-price meals in many popular restaurants. While Testa commended Disney’s recent cost-saving measures, he expressed concern that they may not genuinely reflect a commitment to affordability or enhancing guest satisfaction, stating that Disney has previously been willing to sacrifice customer ratings for revenue.