Walt Disney World has been quietly reducing admission and hotel prices amid rising customer dissatisfaction and a drop in park attendance over recent months.
In May, the company introduced discounted three-day ticket packages allowing visitors to access Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day, while tickets for Magic Kingdom must be bought separately. These lower prices will remain available until September 24, marking a significant reduction from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is lowering the costs of its budget hotel options with prices for stays at Disney’s All-Star Movies, Music, and Sports Resort potentially dropping to as low as $100, depending on booking dates. This price reduction represents up to a 27% decrease from standard rates, according to analysis from Bloomberg.
This summer, Disney parks have also rolled out new dining packages that offer a 20% to 30% discount on food costs. Families can purchase all-day meal passes priced at $30 for children and $95 for adults, which can be used for various meals and snacks throughout the parks. Furthermore, Disney is providing more quick-service meal options, affordable food for kids, and flexible dining policies.
Experts attribute the decline in customer satisfaction partly to the rising costs of dining within the parks. Len Testa, president of TouringPlans.com, noted a drop in satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at several popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that these moves may not indicate a genuine commitment to improving affordability or customer experience. He remarked that Disney has frequently prioritized revenue over maintaining positive visitor ratings.