Walt Disney World has been reducing admission and hotel prices over recent months in response to rising customer dissatisfaction and falling park attendance.
In May, Disney began promoting discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for as low as $89 per day. However, tickets for the Magic Kingdom are sold separately.
These reduced ticket prices, available until September 24, mark a significant drop from the peak price of $254 for a daily Park Hopper pass.
Concurrently, Disney is working to lower overall trip expenses by cutting rates for its budget hotel options. Guests may find nightly stays at Disney’s All-Star Movies, Music, and Sports Resort for as low as $100, depending on their booking dates. These reductions can offer as much as a 27% discount relative to standard pricing, according to Bloomberg analysis.
Additionally, new dining packages introduced this summer have made eating at the parks more affordable, reducing costs by 20% to 30%. The dining plan allows families to purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. Disney is also increasing quick meal options, lowering kid-friendly food prices, and providing more flexible restaurant policies.
Experts in the field attribute the rising costs of dining within the parks to a decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed price meals in many popular venues.
While Testa commended Disney’s efforts to cut costs, he warned that this may not genuinely indicate a focus on affordability or guest satisfaction, highlighting that Disney has previously prioritized revenue over positive customer feedback.