Walt Disney World has been quietly lowering admission and hotel prices over recent months amid growing customer dissatisfaction and a drop in park attendance.
In May, Disney started offering discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day. However, tickets for Magic Kingdom remain priced separately.
These newly reduced ticket prices, valid until September 24, mark a significant reduction from the previous high of $254 for a daily Park Hopper pass.
In addition to the ticket discounts, Disney is also working to cut overall trip costs by lowering prices for its most affordable hotel options. Guests can stay at Disney’s All-Star Movies, Music, and Sports Resort for as little as $100 per night, depending on their booking dates. These reductions represent discounts of up to 27% off standard rates, as noted in a Bloomberg analysis.
Furthermore, the parks have rolled out new dining packages this summer that offer a 20% to 30% reduction in meal costs. Families can buy all-day meal passes priced at $30 for children and $95 for adults, which can be used for various meals and snacks throughout the parks. Disney World is also providing more quick dining options, lower-priced kid’s meals, and more flexible dining policies.
Experts attribute the growing customer dissatisfaction partly to the rising costs of dining within the parks. Len Testa, president of TouringPlans.com, revealed that customer satisfaction ratings have plummeted from 90% to 60%, coinciding with Disney’s shift from a la carte dining to fixed-price meals at many popular restaurants.
While Testa welcomed Disney’s recent cost-cutting measures, he cautioned that this approach might not genuinely reflect a commitment to affordability or guest satisfaction. “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue,” he remarked.