Walt Disney World has been gradually lowering admission and hotel rates in response to growing customer dissatisfaction and a drop in park attendance over recent months.
Starting in May, Disney introduced discounted three-day ticket packages, allowing visitors to access Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets to the Magic Kingdom are still sold separately. This price cut marks a significant reduction from the previous peak of $254 for a daily Park Hopper pass. These lower ticket prices will be available until September 24.
Additionally, Disney is working to make trips to the Florida resort more affordable by reducing rates for its budget hotel options. Depending on the booking time, a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, representing discounts of up to 27% compared to regular prices, according to a Bloomberg analysis.
This summer, the parks also launched new dining packages, reducing meal costs by 20% to 30%. The dining plan offers families all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks throughout the parks. Furthermore, Disney World is increasing quick meal options, providing cheaper food for children, and allowing more flexible restaurant policies.
Experts attribute this decline in customer satisfaction partly to the rising food prices within the parks. Len Testa, president of TouringPlans.com, noted a significant drop in satisfaction ratings from 90% to 60% as Disney shifted from a la carte dining to a fixed-price model in many popular restaurants. While Testa commended Disney’s measures to cut costs, he warned that these efforts may not genuinely reflect a commitment to affordability or guest satisfaction, suggesting that the company has often prioritized revenue over maintaining positive customer ratings.