Walt Disney World has recently started reducing admission and hotel prices in response to rising customer dissatisfaction and a drop in park attendance.
In May, Disney rolled out discounted three-day ticket packages for visits to Hollywood Studios, EPCOT, and Animal Kingdom, priced at $89 per day. However, tickets to the Magic Kingdom remain available for separate purchase. These new ticket prices, effective until September 24, contrast sharply with the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower overall vacation costs at its Florida resort by offering discounted rates on budget hotel options. A stay at Disney’s All-Star Movies, Music, and Sports Resort may now start at $100, based on booking dates, equating to a discount of up to 27% compared to usual prices, as reported by Bloomberg.
This summer, the parks have also launched new dining packages designed to reduce meal costs by 20% to 30%. Families can now purchase all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks throughout the parks. Furthermore, Disney World is introducing more budget-friendly meal options, especially for children, along with more flexible dining policies.
Experts attribute the decline in customer satisfaction partly to the rising expense of dining within the parks. Len Testa, president of TouringPlans.com, noted that satisfaction ratings have plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals in many popular restaurants.
While Testa has commended Disney’s efforts to cut costs, he warned that these moves may not indicate a genuine commitment to guest satisfaction or affordability. He observed that Disney has often been willing to trade positive customer feedback for increased revenue.