In response to increasing customer dissatisfaction and a drop in park attendance, Walt Disney World has been subtly reducing admission and hotel prices over recent months.
Starting in May, Disney introduced discounted three-day ticket packages enabling visitors to enjoy Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while Magic Kingdom tickets must be purchased separately. These ticket prices, valid until September 24, represent a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower overall trip costs by slashing prices on its budget hotel options. Rooms at Disney’s All-Star Movies, Music, and Sports Resort may be available for as low as $100, depending on booking timings. This reduction equates to a maximum discount of 27% off regular rates, as reported by Bloomberg.
The parks have also rolled out new dining packages this summer, reducing meal costs by 20% to 30%. These plans enable families to buy all-day meal passes for $30 per child and $95 per adult, redeemable for select meals and snacks throughout the parks. Reports indicate that Disney World is offering more quick service meal options, affordable children’s food, and enhanced flexibility in dining reservations.
Experts highlight that the rising cost of dining within the parks is one of several factors contributing to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings fell from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at popular restaurants.
While Testa commended Disney’s cost-cutting measures, he expressed concern that these changes may not genuinely reflect a commitment to making the experience more affordable or satisfying for guests. He remarked that Disney has historically been willing to trade off positive ratings for revenue gains.