Amid rising customer dissatisfaction and a decrease in park attendance, Walt Disney World has been quietly slashing the prices of admission and hotel stays in recent months.
In May, Disney introduced discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, although tickets for Magic Kingdom must be purchased separately. These lower prices are available through September 24 and mark a significant drop from the previous high of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of visiting the Florida resort by reducing rates on its most affordable hotel options. Guests can book a night at Disney’s All-Star Movies, Music, and Sports Resort for as little as $100, a reduction of up to 27% from typical pricing, according to a Bloomberg analysis.
This summer, the parks have also rolled out new dining packages, cutting meal costs by 20% to 30%. The dining plan allows families to buy all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Furthermore, Disney is providing more quick meal options, kid-friendly food at lower prices, and more flexible restaurant policies.
Experts highlight that the rising costs of dining within the parks have contributed to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction rates fell from 90% to 60% as Disney switched from à la carte dining to fixed-price meals at many popular restaurants.
While Testa commended Disney’s efforts to reduce costs, he warned that this trend may not indicate a genuine commitment to affordability or improved guest satisfaction. “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue,” he stated.