Walt Disney World has been reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance.
Since May, Disney has offered discounted three-day ticket packages for $89 per day, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom, although Magic Kingdom tickets must be bought separately. This price reduction is a significant decrease from the previous peak of $254 for a daily Park Hopper pass, valid until September 24.
To lower the overall expenses for visitors, Disney is also discounting its basic hotel rates, with stays at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100, depending on booking timing. These discounts can represent up to a 27% reduction from standard rates, according to a Bloomberg analysis.
Additionally, new summer dining packages have been introduced that cut the cost of meals in the parks by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for a selection of meals and snacks. More quick meal options and lower-priced children’s meals are also being introduced, along with more flexible dining policies.
Experts indicate that the rising prices of food in the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings dropped from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at many popular restaurants. While Testa commended Disney’s recent price cuts, he expressed concern that this might not indicate a genuine commitment to affordability or guest contentment, as the company has historically balanced positive customer ratings with revenue generation.