Walt Disney World has been reducing admission and hotel rates in response to growing customer dissatisfaction and decreasing park attendance over recent months.
In May, the company introduced discounted three-day ticket packages priced at $89 per day, allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom still require a separate purchase.
These lower prices, available until September 24, mark a significant drop from the previous high of $254 for a daily Park Hopper pass.
Disney is also working to make trips to the Florida resort more affordable by lowering prices at its budget hotels. The rate for a night at Disney’s All-Star Movies, Music, and Sports Resort can drop to as low as $100, contingent on booking dates, representing discounts of up to 27% according to Bloomberg.
Additionally, the parks have launched new dining packages this summer, allowing families to save 20% to 30% on meal costs. The all-day meal passes are priced at $30 for children and $95 for adults and can be used for various meals and snacks throughout the parks. Disney World is reportedly offering more quick service meal options, less expensive children’s food, and more lenient dining policies.
Experts attribute the rising food costs within the parks as a factor influencing declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings dropped from 90% to 60% as Disney shifted from a la carte dining to fixed pricing at many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he expressed concern that these measures might not genuinely reflect a dedication to affordability or guest satisfaction. He indicated that Disney has historically prioritized revenue over maintaining high customer ratings.