Facing increasing customer dissatisfaction and a decline in park attendance, Walt Disney World has been quietly reducing admission and hotel prices over recent months.
In May, Disney introduced discounted three-day ticket packages priced at $89 per day, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom still need to be purchased separately.
These adjusted ticket prices, available until September 24, mark a significant reduction from the previous peak price of $254 for a daily Park Hopper pass.
In addition to lower ticket prices, Disney is working to make trips to its Florida resort more affordable by cutting rates for its budget hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on the booking date. This represents a discount of up to 27% compared to regular rates, according to a Bloomberg analysis.
Additionally, new dining packages have been rolled out this summer, providing discounts of 20% to 30% on meals at the parks. Families can now purchase all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. Disney World is also reportedly offering more quick meal options, affordable food for kids, and more flexible dining policies.
Experts attribute the rising costs of in-park dining as a key factor in declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that satisfaction ratings fell from 90% to 60% as Disney shifted from à la carte dining options to fixed-price meals at several popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that these actions may not genuinely indicate a dedication to affordability or guest satisfaction. He remarked, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”