Walt Disney World has recently started reducing ticket and hotel prices in response to growing customer dissatisfaction and a drop in park attendance.
Starting in May, Disney introduced discounted three-day ticket packages for visits to Hollywood Studios, EPCOT, and Animal Kingdom, priced at $89 per day. However, access to Magic Kingdom remains separate. The current ticket prices mark a significant decrease from the previous high of $254 for a daily Park Hopper pass, with the discounts available until September 24.
In addition to ticket discounts, Disney is also lowering prices for its budget accommodations. A night at Disney’s All-Star Movies, Music, and Sports Resort could be as low as $100 based on booking dates, offering discounts of up to 27% off standard rates, according to analysis by Bloomberg.
This summer, the parks have also launched new dining packages that reduce meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for various meals and snacks across the parks. Disney is reportedly adding more quick meal options and cheaper food for children, along with increased flexibility in restaurant policies.
Industry experts attribute the decline in customer satisfaction partly to the rising costs of dining within the parks. Len Testa, president of TouringPlans.com, noted that satisfaction ratings plummeted from 90% to 60% after Disney shifted from an a la carte dining model to fixed-price meals in many popular restaurants.
While Testa acknowledged the positive impact of Disney’s recent cost-cutting measures, he urged caution, suggesting these changes might not signal a genuine commitment to improving affordability or customer happiness.