Walt Disney World has been quietly lowering admission and hotel prices amid rising customer dissatisfaction and decreasing park attendance. Over the past several months, the resort has implemented discounts to encourage visitors.
Beginning in May, Disney started offering discounted three-day ticket packages for $89 per day, which allow access to Hollywood Studios, EPCOT, and Animal Kingdom, although tickets for Magic Kingdom still need to be purchased separately. This price marks a significant reduction from the peak rate of $254 for a daily Park Hopper pass.
In addition to lowering ticket prices, Disney has also been discounting hotel stays to make trips to the Florida resort more affordable. Guests can find rates as low as $100 per night at Disney’s All-Star Movies, Music, and Sports Resort, depending on booking dates. This reflects discounts of up to 27% off standard prices, according to Bloomberg.
New dining packages have also been introduced this summer, offering reductions of 20% to 30% on meal costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, applicable for various meals and snacks throughout the parks. Additionally, Disney is providing more quick meal options and affordable children’s food, along with more flexible dining policies.
Experts highlight the rising costs of dining in the parks as a factor contributing to declining customer satisfaction. Len Testa, president of TouringPlans.com, noted a drop in customer satisfaction ratings from 90% to 60% when Disney shifted from a la carte dining to fixed-price meals at popular restaurants. While he acknowledges the positive impact of Disney’s cost-cutting measures, he warns that these strategies may not signify a genuine commitment to affordability or guest satisfaction. Testa remarked that the company has historically prioritized revenue over maintaining high customer ratings.