Walt Disney World is responding to customer dissatisfaction and declining park attendance by implementing price cuts on admission tickets and hotel stays in recent months.
In May, the resort introduced discounted three-day ticket packages for visits to Hollywood Studios, EPCOT, and Animal Kingdom, priced at $89 per day. However, tickets to Magic Kingdom must be purchased separately. This reduction marks a significant drop from the previous high of $254 for a daily Park Hopper pass. The discounted rates are available until September 24.
Additionally, Disney is lowering the prices of its budget hotel accommodations. Guests can find rooms at Disney’s All-Star Movies, Music, and Sports Resort starting at around $100 per night, representing discounts of up to 27% on standard rates, according to a Bloomberg analysis.
This summer, the parks have also rolled out new dining packages that cut food costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, valid for various meals and snacks throughout the parks. There are also more quick meal options, cheaper kids’ meals, and flexible dining policies being introduced.
Experts point to rising food prices within the parks as a significant factor in declining customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings plummeted from 90% to 60% as Disney shifted from a la carte dining to fixed price meals at popular restaurants.
While Testa commended Disney’s moves to cut costs, he raised concerns that these actions may not genuinely reflect a commitment to guest affordability or satisfaction, suggesting that Disney has historically prioritized revenue over customer ratings.