In response to growing customer dissatisfaction and a drop in park attendance, Walt Disney World has implemented various discounts on admission prices and hotel accommodations in recent months.
Since May, Disney has been offering discounted three-day ticket packages, allowing guests to visit Disneyland Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for the Magic Kingdom must still be purchased separately.
These reduced prices, available until September 24, mark a significant decrease from the peak price of $254 for a daily Park Hopper pass.
In addition, Disney is working to make trips to its Florida resort more affordable by lowering rates for its budget hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort can be booked for as low as $100, depending on the booking date. According to analysis, these price reductions can reach up to 27% off standard rates.
The parks have also rolled out new dining packages this summer, offering discounts of 20% to 30% on dining costs. Families can purchase all-day meal passes priced at $30 per child and $95 per adult, redeemable for various meals and snacks throughout the parks. Furthermore, Disney World is introducing more quick meal options, affordable children’s meals, and more flexible dining policies.
Industry experts point to the rising costs of dining within the parks as a key factor behind the declining customer satisfaction. Len Testa, president of TouringPlans.com, highlighted a drop in customer satisfaction ratings from 90% to 60%, coinciding with Disney’s shift from a la carte dining to fixed price meals at many popular restaurants.
While Testa acknowledges Disney’s efforts to cut costs, he warns that these actions may not genuinely indicate a commitment to affordability or improving guest satisfaction, suggesting that the company has often prioritized revenue over positive guest experiences.