Walt Disney World has been quietly reducing admission and hotel prices amid rising customer dissatisfaction and falling park attendance. Since May, Disney has introduced discounted three-day ticket packages that offer access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets to Magic Kingdom remain separate.
These reduced prices, available until September 24, mark a significant drop from the peak daily Park Hopper pass cost of $254.
Additionally, the company is working to lower overall travel expenses to the Florida resort by offering discounts on its cheapest hotel accommodations. For instance, nights at Disney’s All-Star Movies, Music, and Sports Resort may be as low as $100, representing a potential discount of up to 27% based on typical rates.
This summer, Disney also introduced new dining packages aimed at decreasing food costs by 20% to 30%. The dining plan allows families to purchase all-day meal passes for $30 per child and $95 per adult, usable for meals and snacks in the parks. Furthermore, the resort is reportedly offering more quick meal options, kid-friendly meals at lower prices, and more flexible dining policies.
Experts point to rising food prices in the parks as a factor contributing to diminished customer satisfaction. Len Testa, president of TouringPlans.com, noted a significant drop in customer satisfaction ratings from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at popular restaurants.
While Testa acknowledges that Disney’s cost-cutting measures are commendable, he warns that these changes may not truly indicate a commitment to affordability or guest satisfaction, suggesting that the company has historically prioritized revenue over customer experience.