Walt Disney World has been quietly reducing admission and hotel prices in response to growing customer dissatisfaction and a drop in park attendance.
Starting in May, Disney offered discounted three-day ticket packages, allowing visitors to experience Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom must still be bought separately. This price reduction, valid through September 24, marks a significant decrease from the previous high of $254 for a daily Park Hopper pass.
Additionally, the company is working to lower travel costs by slashing rates for its budget hotel options. A night at Disney’s All-Star Movies, Music, and Sports Resort may be available for as little as $100, depending on when reservations are made. These reductions amount to discounts of up to 27% off standard rates, per Bloomberg analysis.
This summer, new dining packages have also been introduced, reducing dining costs by 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. Disney World is also reported to be adding more quick-service meal options, lowering kids’ meal prices, and relaxing restaurant reservation policies.
Experts point to the rising costs of dining within the parks as a key factor driving down customer satisfaction. According to Len Testa, president of TouringPlans.com, customer satisfaction ratings have dropped from 90% to 60%, coinciding with Disney’s shift away from a la carte dining to fixed-price meal options at popular restaurants.
While Testa commends Disney’s recent price reductions, he warns that this may not indicate a genuine commitment to affordability or improving guest satisfaction. He noted, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”