Walt Disney World has recently implemented discounts on admission prices and hotel stays as customer dissatisfaction and park attendance decline.
Starting in May, the resort started offering discounted three-day ticket packages that allow guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, while tickets for Magic Kingdom must be purchased separately. These lower prices are effective until September 24 and mark a significant reduction from the previous high of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is working to lower the overall cost of visiting the resort by reducing rates for its budget hotel accommodations. At Disney’s All-Star Movies, Music and Sports Resort, room rates could fall to as low as $100, depending on the booking date, resulting in discounts of up to 27%.
This summer, the parks have also introduced new dining packages that offer savings of 20% to 30% on meal costs. Families can purchase all-day meal passes for $30 per child and $95 per adult, which can be used for various meals and snacks throughout the parks. Furthermore, Disney World is reportedly enhancing its dining options with more quick meal selections, affordable food for kids, and more flexible dining policies.
Experts indicate that rising food expenses within the parks have contributed to the drop in customer satisfaction. Len Testa, president of TouringPlans.com, noted a fall in approval ratings from 90% to 60% as Disney shifted from a la carte dining to fixed-price meals at many popular restaurants.
While Testa acknowledged the merit of Disney’s cost-saving measures, he expressed concern that these changes may not indicate a genuine commitment to customer satisfaction or affordability, pointing out that Disney has historically focused on balancing positive feedback with revenue.