Walt Disney World has been reducing admission and hotel prices amidst growing customer dissatisfaction and a decline in park attendance. Over the past few months, the company has quietly implemented various discounts to attract visitors.
In May, Disney introduced discounted three-day ticket packages, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, guests still need to purchase additional tickets for the Magic Kingdom, which remains separately priced.
These reduced ticket prices, valid through September 24, represent a significant drop from the peak price of $254 for a daily Park Hopper pass. Furthermore, Disney is lowering the cost of budget hotel stays, with rates at Disney’s All-Star Movies, Music, and Sports Resort starting as low as $100, depending on booking dates. This reduction offers discounts of up to 27% on regular rates.
In addition to ticket and hotel pricing adjustments, the parks have rolled out new dining packages, which provide meal savings of 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, allowing them to redeem meals and snacks throughout the parks. Disney World has also increased quick service meal options, along with more affordable children’s meals and flexible dining policies.
Experts suggest that the rising food costs within the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, noted a decrease in satisfaction ratings from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals at many of its popular restaurants. While he commended Disney’s cost-cutting measures, Testa warned that this trend might not genuinely reflect a commitment to affordable experiences or guest happiness, stating that Disney has historically been willing to trade off positive reviews for revenue.