In response to growing customer dissatisfaction and decreasing park attendance, Walt Disney World has recently implemented a series of discounts on admission and hotel accommodations over the past few months.
Starting in May, Disney began offering discounted three-day ticket packages that allow visitors to access Hollywood Studios, EPCOT, and Animal Kingdom for just $89 per day. However, tickets to Magic Kingdom must still be purchased separately.
These reduced ticket prices, valid until September 24, reflect a significant reduction from the previous peak price of $254 for a daily Park Hopper pass.
In addition, Disney is making efforts to lower overall trip costs to its Florida resort by slashing rates on its most affordable hotel options. Stays at Disney’s All-Star Movies, Music, and Sports Resort may start at as low as $100 per night, depending on booking dates. This reduction represents up to a 27% discount compared to standard rates.
Moreover, the parks have introduced new dining packages this summer, which offer a 20% to 30% reduction in meal costs. The meal plan allows families to purchase all-day meal passes priced at $30 for children and $95 for adults, which can be used for various meals and snacks throughout the parks. Disney World is also adding more quick meal options, affordable food for children, and more flexible dining policies.
Experts note that the rising costs of food within the parks have contributed to the decline in customer satisfaction. Len Testa, president of TouringPlans.com, reported that customer satisfaction ratings plummeted from 90% to 60% as Disney transitioned from a la carte dining to fixed-price meals at several popular restaurants.
While Testa commended Disney’s cost-cutting measures, he warned that these changes may not indicate a genuine commitment to affordability or guest satisfaction. He pointed out that Disney has historically been willing to trade off positive guest experiences for increased revenue.