Walt Disney World has been adjusting its pricing strategy amid decreasing customer satisfaction and falling park attendance. Over recent months, the company has been providing discounts on both admission tickets and hotel stays.
Starting in May, Disney rolled out a promotional offering for a three-day ticket package priced at $89 per day, allowing access to Hollywood Studios, EPCOT, and Animal Kingdom. However, entrance to Magic Kingdom must be purchased separately. This price represents a notable reduction from the previous peak of $254 for a daily Park Hopper pass, and the discount will remain available until September 24.
In addition to lowering ticket prices, Disney is also working to make stays at its hotels more affordable. The cost for a night at Disney’s All-Star Movies, Music, and Sports Resort can drop to as low as $100, depending on booking dates. These rates reflect discounts up to 27% off standard prices, as noted in a Bloomberg analysis.
This summer, Disney has introduced new dining packages that lower meal costs by 20% to 30%. Families can take advantage of all-day meal passes costing $30 for children and $95 for adults, redeemable for various meals and snacks throughout the parks. The resort has also expanded quick meal options, lowered food prices for children, and offered more flexible dining policies.
Experts highlight rising food costs within the parks as a critical factor affecting customer satisfaction. Len Testa, president of TouringPlans.com, indicated that satisfaction ratings have dropped from 90% to 60% as Disney transitioned from a la carte dining to set-price meals at popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that these measures might not signal a genuine dedication to enhancing affordability or guest experiences. He remarked that the company has historically been willing to trade off positive customer feedback for revenue increases.