Walt Disney World has been implementing discounts on admission and hotel stays in response to increasing customer dissatisfaction and a drop in park attendance.
In May, Disney introduced three-day ticket packages allowing visitors to attend Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with Magic Kingdom tickets sold separately. These reduced prices will be available until September 24 and mark a significant reduction from the previous peak price of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower the overall cost of visits by offering discounts on its most affordable hotel accommodations. Nightly rates at Disney’s All-Star Movies, Music, and Sports Resort can drop to as low as $100, depending on the booking period, representing a potential discount of up to 27% off regular prices.
This summer, the parks also rolled out new dining packages aimed at decreasing the cost of meals, with savings ranging from 20% to 30%. Families can purchase all-day meal passes for $30 per child and $95 per adult, redeemable for specific meals and snacks throughout the parks. Disney World is also providing more quick meal options, affordable children’s food, and more adaptable restaurant policies.
Experts attribute the rising food prices inside the parks as a reason for the decrease in customer satisfaction. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings fell from 90% to 60% after Disney shifted from a la carte dining to fixed-price meals at popular restaurants.
While Testa acknowledged Disney’s efforts to cut costs, he warned that these measures may not reflect a genuine dedication to affordability or guest satisfaction. He remarked, “Disney has long been willing to sacrifice a certain number of positive ratings for a certain amount of revenue.”