Walt Disney World is responding to growing customer dissatisfaction and a decrease in park attendance by implementing various discounts on admission and accommodations in recent months.
Beginning in May, Disney introduced reduced three-day ticket packages priced at $89 per day, granting access to Hollywood Studios, EPCOT, and Animal Kingdom. However, tickets for Magic Kingdom must be bought separately. These lower ticket prices will be available until September 24, reflecting a significant drop from the previous high of $254 for a daily Park Hopper pass.
In addition to ticket discounts, Disney is working to lower the overall cost of trips to the Florida resort by offering reduced rates on its most affordable hotel options. For instance, a night at Disney’s All-Star Movies, Music, and Sports Resort can be as low as $100, depending on the booking timeline, marking discounts of up to 27% compared to standard rates, according to a Bloomberg analysis.
This summer, the parks have also launched new dining packages that cut meal costs by 20% to 30%. Families can buy all-day meal passes for $30 per child and $95 per adult, redeemable for several meals and snacks across the parks. Additionally, Disney World is reportedly enhancing meal choices with more quick-service options and more budget-friendly kids’ meals, along with flexible dining policies.
Experts note that the rising costs associated with dining in the parks have contributed to declining customer satisfaction. Len Testa, president of TouringPlans.com, indicated that satisfaction ratings have dropped from 90% to 60% as Disney shifted from à la carte dining to fixed-price meals in many popular restaurants.
While Testa commended Disney’s efforts to cut costs, he warned that these adjustments might not signal a genuine commitment to improving affordability or guest satisfaction. He remarked that Disney has historically been willing to prioritize revenue over maintaining positive customer feedback.