Walt Disney World has recently introduced discounts on admission fees and hotel stays in response to rising customer dissatisfaction and decreasing park attendance.
Starting in May, Disney began offering discounted three-day ticket packages, allowing guests to visit Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day, with Magic Kingdom tickets sold separately. This pricing marks a significant reduction from the previous all-time high of $254 for a daily Park Hopper pass.
These lower ticket prices will be available until September 24. Additionally, to further attract visitors, Disney has reduced the rates for its budget hotel accommodations, with prices at Disney’s All-Star Movies, Music, and Sports Resort dropping to as low as $100 per night, reflecting a potential discount of up to 27% off standard rates.
This summer, Disney also launched new dining packages, reducing meal costs by 20% to 30%. Families can purchase all-day meal passes for $30 for children and $95 for adults, redeemable at various locations throughout the parks. Reports indicate that Disney is providing more quick meal options, lower-priced children’s food, and adjusted dining policies to enhance customer experience.
Experts attribute the decline in customer satisfaction at Disney to rising meal costs in the parks. Len Testa, president of TouringPlans.com, noted that customer satisfaction ratings dropped from 90% to 60% during the transition from a la carte dining to fixed-price meals at popular restaurants. While Testa commended Disney’s efforts to cut costs, he cautioned that these measures might not signify a genuine commitment to affordability or customer satisfaction, suggesting that Disney has previously been willing to compromise positive ratings for the sake of revenue.