Walt Disney World has been offering discounts on park admissions and hotel stays in response to growing customer dissatisfaction and decreasing attendance over recent months.
Beginning in May, the resort introduced discounted three-day ticket packages, allowing visitors to explore Hollywood Studios, EPCOT, and Animal Kingdom for $89 per day. However, tickets for Magic Kingdom remain separate and must be purchased individually. This price represents a significant reduction from the previous peak of $254 for a daily Park Hopper pass.
Additionally, Disney is working to lower overall trip costs by reducing rates for its budget-friendly hotel options. For instance, a night’s stay at Disney’s All-Star Movies, Music, and Sports Resort can go as low as $100, depending on booking dates, marking discounts of up to 27% from standard pricing.
Furthermore, Disney has launched new dining packages this summer to cut meal costs by 20% to 30%. This initiative allows families to buy all-day meal passes for $30 per child and $95 per adult, usable for various meals and snacks throughout the parks. The resort is also reportedly expanding quick meal options and introducing cheaper food for children, along with more flexible restaurant policies.
Experts attribute a portion of declining customer satisfaction to rising food prices within the parks. According to Len Testa, president of TouringPlans.com, annual customer satisfaction ratings dropped from 90% to 60% as Disney shifted from à la carte dining to fixed-price options at several popular restaurants.
While Testa commended Disney’s efforts to cut costs, he expressed concern that these changes may not signal a genuine commitment to affordability or enhancing guest satisfaction. He noted that Disney has historically prioritized revenue over maintaining high customer satisfaction ratings.